INFLUENCE OF LICENSING SERVICE QUALITY OF COMMUNITY SATISFACTION IN DPMPTSP MALAKA DISTRICT
This research was conducted with the aim of analyzing factors tangibles, reliability, responsiveness,
assurance, empathy to the extent of determining or associating with community satisfaction in the Investment &
PTSP Office of Malacca Regency and knowing the most dominant factors influencing community satisfaction in
PTSP Malacca Regency. This study uses a population of 25 entrepreneurs. This research method uses a
quantitative approach. This study uses simple and multiple linear regression analysis techniques, followed by
validity, reliability and coefficient of determination (R2) tests. The results of this study indicate that the
variables Tangibles, Reliability, Responsiveness, Assurance, and Empathy have a positive and significant effect
on community satisfaction. The variable which has the most dominant influence on community satisfaction is
the variable is an empathy variable of 0.875.
Keywords: tangibles, reliability, responsiveness, assurance, empathy and community satisfaction.
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