Pengaruh Konformitas Teman Sebaya terhadap Gaya Hidup Experiencers Remaja di Kelurahan Tuak Daun Merah Kota Kupang

Abstract

Peer conformity is a change in an adolescent's behavior to conform more closely to group standards. In this case, peer conformity greatly influences all activities of adolescents, including lifestyle. One of the lifestyle segments based on VALS 2 (Values ​​and Lifestyles) is the experiencers lifestyle. The experiencers' lifestyle is identical to the characteristics of teenagers who follow current trends and fashion trends. This research uses a quantitative approach and aims to determine the description of peer conformity and experiencers' lifestyle among teenagers in the Tuak Daun Merah sub-district, Kupang city and to determine the influence of peer conformity on the experiencers' lifestyle among adolescents in the Tuak Daun Merah sub-district, Kupang city, totaling 152 teenagers. . Sampling used cluster random sampling using the Slovin formula to obtain a sample of 80 teenagers. Data collection uses a scale of 1-4. To analyze this data, descriptive analysis techniques and simple linear regression analysis were used. The results of the descriptive percentage analysis illustrate that almost half of the teenagers in Tuak Daun Merah subdistrict, Kupang city conform to their peers and have an experiencers lifestyle in the high category, namely 33.75% and low, namely 38.75%. The results of a simple regression analysis of peer conformity on experiencers' lifestyles produced a regression coefficient (R) of 0.135 with p < 0.05, while the calculated F value of 12.129 was greater than F table 3.96, meaning that there was a positive and significant influence of peer conformity on experiencers' lifestyles. Based on the research results, it can be concluded that there is an influence of peer conformity on the lifestyle of teenage experiencers in Tuak Daun Merah sub-district, Kupang city