BEHAVIORAL INTENTION OF TOURISTS AND ITS IMPLICATIONS ON THE DEVELOPMENT OF TOURIST VILLAGES IN THE PROVINCE OF EAST NUSA TENGGARA

Authors

  • Khalid K. Moenardy Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia
  • Abas Kasim Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia
  • Anthon B. Messakh Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia

Abstract

Tourist behavioral intention is considered important to study because tourist behavioral
intention is the key to predicting behavior amidst the increasingly tight competition between
destinations to attract tourists. This study aims to analyze and explain the influence of
destination image and tourist experience on the behavioral intention of tourists visiting
Waturaka Tourism Village and Woloara Tourism Village in Kelimutu District, Ende Regency,
East Nusa Tenggara Province and its development implications. To achieve this goal, 60 tourists
were selected as respondents by accidental sampling. The GSCA analysis technique was used to
prove the proposed research hypothesis. The results of the study show: destination image has a
significant effect on tourist satisfaction; destination image has no significant effect on behavioral
intention; tourist experience has no significant effect on tourist satisfaction; tourist experience
has a significant effect on behavioral intention; and tourist satisfaction has no significant effect
on behavioral intention. Efforts to improve and/or maintain the attractiveness and image of a
destination should involve all parties. The development of a pentahelix model tourist village by
synergizing and increasing the role of the local community, government, academics, business,
and media needs to be accelerated with a priority scale: maintaining and caring for the tourist
objects that are most in demand by tourists. Local communities as the main stakeholders,
because they are an inseparable part of the destination image, must continuously improve their
knowledge and awareness of the importance and strategy of destination image in the tourism
industry.

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Published

2024-12-27