OPTIMIZING MASS MEDIA, ONLINE MEDIA, AND SOCIAL MEDIA IN THE ISLAND COMMUNITIES

Authors

  • Mas'amah Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia

Abstract

Mass media continues to develop from time to time. In the early stages, the delivery of
information to a wide audience used traditional media such as stones, bark, bones, leaves, and
others. The later mass media was then rapidly evolved because it was driven by the discovery of
paper by Tsai Lun in China. At this time newspapers or books were handwritten so that only
certain circles could use the newspaper or book. Furthermore, after the invention of the printing
press by Gutten Berg in Germany, newspapers or books could already be printed and began to
be accessible to the public at large. The next development of mass media is marked by the
emergence of magazines, radio, television, and the Internet. Through internet channels, mass
media continues to grow, which gives rise to online media and social media. The various uses of
mass media, online media, and social media are quite diverse, and island communities are surely
not left out. Island communities have their uniqueness in using these media because they are
influenced by cultural factors in the places where they live.

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Published

2024-12-27