SOCIAL MEDIA AND TOURISM IN EAST JAVA
Abstract
Social media has now become a media that plays a very close role in human life. Important
issues are often known for the first time through this media. The issue of tourism in Indonesia is
on the rise and at the same time receives support from the government. User generated content
as one of the characteristics of social media provides flexibility to the digital native generation
in creating content. A qualitative descriptive method is used in this study to find out the content
that often receives support from the public about tourist places in East Java that are relatively
new. The results of the study describe that tourist places in East Java are often made into content
on Instagram social media. One of the accounts often updates content about the tourist spot and
receives support from its followers so that it becomes a double benefit between the account
owner and increases the tourism potential in a place that has not been widely known in the East
Java area by uploading content on social media. UGC is an easy choice for tourism content
uploaders, but the richness of thinking is still influenced by the values embraced by account
owners as a digital native .