THE EFFECT OF THE NUMBER OF VISITORS, NUMBER OF BUYERS, AND BUSINESS CAPITAL ON THE INCOME OF CULINARY TRADERS AT THE LASIANA BEACH TOURISM OBJECT, KUPANG CITY

Authors

  • Stevanus Bala Ruron Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia
  • Pius Bumi Kellen Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia
  • Beatus Bala Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia
  • Lustry Rahayu Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia

Abstract

This study aims: (1) to determine the number of visitors to culinary income; (2) to determine the
number of buyers to culinary income; (3) to determine business capital to culinary income; and
(4) to determine the number of visitors, number of buyers, and business capital to culinary
income at the Lasiana Beach Tourism Object, Kupang City and the benefits of this study are to
apply the knowledge gained during lectures and analyze the influence of the number of visitors,
number of buyers, and business capital at the Lasiana Beach Tourism Object, Kupang City and
as information material for parties who need it. The analysis tools used to determine the effect of
the number of visitors, number of buyers, business capital on the income of culinary traders at
the Lasiana Beach Tourism Object, Kupang City are classical assumption tests, model
determination tests, multiple regression analysis, and hypothesis tests. This study found that: the
influence of the number of visitors, the number of buyers, and business capital have a significant
effect on the income of traders. This means that the more visitors come, the greater the income of
traders. From the results of the analysis, business capital also has a significant effect on the
income of traders, namely having a contribution to income. The influence of the number of
buyers and business capital simultaneously on the income of culinary traders at the Lasiana
Beach Tourism Object, Kupang City.

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Published

2024-12-27