ANALYSIS OF FACTORS INFLUENCING THE LEVEL OF INCOME OF STREET VENDORS AT COASTAL TOURISM OBJECTS KOKA VILLAGE OF WOLOWIRO, PAGA DISTRICT, SIKKA REGENCY

Abstract

The purpose of this study was to: (1) determine the effect of capital on the income level of street
vendors at the Koka Beach tourist attraction, (2) determine the working hours on the income
level of street vendors at the Koka Beach tourist attraction, (3) determine the length of business
on the income level of street vendors at the Koka Beach tourist attraction, and (4) determine the
level of education on the income level of street vendors at the Koka Beach tourist attraction. The
data analysis technique used in this study was a quantitative descriptive analysis technique. The
results of the analysis of this study indicate that: (1) capital has an effect on increasing the
income of street vendors at Koka Beach, due to the minimal withdrawal of money for personal
needs (private), (2) working hours have an effect on increasing the income of street vendors at
Koka Beach, due to the increasing time spent waiting for consumers to arrive. This can increase
income for street vendors, (3) the length of business has an effect on increasing the income of
street vendors at Koka Beach, because these traders already have experience in managing their
businesses to be more advanced, and (4) the level of education does not have an effect on
increasing income, because in the field of work street vendors are not required a high level of
education but rather the work experience and skills of each street vendor.