THE EFFECT OF A ACCESSIBILITY AND WORD OF MOUTH (WOM) ON VISITING DECISIONS (STUDY ON TOURISTS AT PURU BEACH TOURIST IN MERBAUN VILLAGE, WEST AMARASI SUB-DISTRICT, KUPANG REGENCY)

Authors

  • Nikita Febriani Rotes Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia
  • Anthonius B. Messakh Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia
  • Juita L.D Bessie Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia
  • Abas Kasim Faculty of Social and Political Sciences, Nusa Cendana University, Kupang, Indonesia

Abstract

The purpose of this study is to ascertain (1) whether accessibility influences travelers' decisions
to visit the Puru Beach tourism destination. (2) Travelers' decisions to visit the Puru Beach
tourism destination are somewhat influenced by word-of-mouth (WOM). (3) Travelers' decisions
to visit the Puru Beach tourism destination are influenced by both accessibility and word-ofmouth

(WOM) at the same time. The decision to visit is the dependent variable in this study,
whereas accessibility and word-of-mouth (WOM) are the independent factors. 68 respondents
made up the sample size, and accidental sampling was the method employed. Questionnaires,
literature reviews, interviews, and observation were all used in the data collection process.
Quantitative descriptive analysis, multiple linear regression analysis, and hypothesis testing
using t-tests and F-test analysis of the coefficient of determination (R2) using the SPSS 26
program were the data analysis methods employed. According to the descriptive analysis's
findings, respondents generally had very positive opinions about WOM and accessibility. From
the results of the multiple linear regression analysis, the equation obtained is: Y = 63.177 +
0.659X_1 + 0.225X_2 + 3.464. The results of the t-test and F-test show that partially
accessibility and WOM have a significant effect on the decision to visit. Based on the Adjusted
R^2 value, it shows that the contribution of the accessibility and WOM variables to the decision
to visit is 56.4%. Meanwhile, the remaining 43.6% of the Visiting Decision variable is influenced
by other variables that also have an effect in this study.

Downloads

Published

2024-12-27